Product Designer · Lagos, Nigeria

I design digital products that make complexity disappear.

I work across fintech, marketplaces, SaaS and AI — turning ambiguous problems into clear product experiences that people can actually use.

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Based in Nigeria · Open to remote
01
MoveFinance
Fintech Immigrant banking Virtual card

Financial tools for immigrants navigating credit, loans and international money movement — where trust is everything and friction is the enemy.

MoveFinance app — home screen on iPhone
Oloja marketplace app — home screen showing categories and service listings
02
Oloja
Marketplace Trust Negotiation

A service marketplace designed around transparent offers, negotiation and secure transactions — where both sides of the deal need to feel safe.

03
AI Customer Assistant
AI product Conversational UX Human-in-the-loop

Exploring how AI can manage routine customer conversations for small businesses — while knowing when to stop and bring a human back into the loop.

Conversa AI customer assistant — home dashboard

I like working on problems where the answer isn't obvious.

A product can have beautiful interfaces and still be difficult to use. It can automate a task and still create more work. It can have all the right features and still fail to earn someone's trust.

My work starts before the interface. I try to understand what people are trying to accomplish, where the friction comes from, what the business needs, and what the product can realistically support.

Then I turn those findings into experiences that are clearer, simpler and easier to act on.

How I work

01
Frame
Understand the problem, users, business context and constraints before touching anything else.
02
Explore
Research, map journeys, identify friction and explore possible directions without committing too early.
03
Decide
Evaluate trade-offs and define the experience that makes the most sense — not the most impressive one.
04
Build
Design the interface, system and interaction details needed to bring the product to life.
05
Learn
Test, collaborate, iterate and learn from what actually happens when real people use the product.

Designing products where humans and AI work together.

I'm particularly interested in products where AI doesn't simply generate an output, but participates in a workflow. That means thinking carefully about the boundary between what the machine handles and what the human controls.

What should the AI do?
What should it never do?
How confident does it need to be before acting?
When should a human take over?
How should uncertainty be communicated?
Explore the AI case study →
Principle
Automate confidence, not uncertainty. When the system is confident and the action is low-risk, automate it. When confidence drops or consequences increase, increase human involvement.
Design question
How do you show an AI's uncertainty without making the product feel unnecessarily complicated?
Stop condition
The AI should not behave with more certainty than it has. When it can't confidently determine intent, it asks — or escalates. It never confidently invents an answer.

A few more things

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Hi, I'm Noma.

I'm a product designer with 4+ years of experience working across fintech, education, marketplaces, business services and emerging AI products.

I've worked with founders, developers, product teams and stakeholders to turn ideas into digital products — from early product definition through interface design and handoff.

Outside of design, I'm an avid reader and a lover of new experiences.

More about me →
4+
Years of product design experience
5+
Industries worked across
10+
Products designed and shipped
0
Unsolved problems I've walked away from

Have a product problem worth solving?

I'd love to hear about it.